Why eating ‘addictive’ foods, doesn’t make you a junk food addict

Ever stopped at one Pringle?

Find it hard to eat only half a KitKat?

Perhaps the temptation of a whole Dairy Milk is just too strong?!

Like many processed foods, many crisps, chocolate bars and biscuits contain a combination of carbohydrates, the unhelpful fats, sugar and often salt that affect our brain-reward circuitry. They overpower our appetite signals that tell us when we’re full. These foods have been coined hyper-palatable foods, by researchers studying their powerful effects.

Most processed foods commonly consumed in Europe and the US, meet the hyper-palatable food criteria. This was defined and accepted in 2019 by researcher’s who came up with specific quantities and proportions within processed foods that have the ability to affect our brain chemistry in this way.

WELL DESIGNED FORMULAS TO INCREASE THE AMOUNT WE EAT

Professor Fazzino and his team conducted a study that found that food companies have well designed formulas for foods to increase the amount we eat. The scientists believe they can activate our brain neuro-circuits in a similar way to cocaine. The researchers also discovered that these foods may have the ability to overcome our satiety and fullness signals that tell us when to stop eating.

The same study found that 49% of foods labelled low or reduced sugar, fat or salt also met the criteria. Understandably it feels almost impossible for most to navigate the food isles and avoid these brain-hacking food products.

Most people I work with to overcome compulsive and emotional eating feel guilty and blame themselves, they feel society blames them for having no will power, failing at diets and not being ‘good’ enough. However, the battle is so much more complex than having will power. The addictive nature of these foods is one of the many components making it so hard.

If this is something you struggle with, it’s important to acknowledge firstly that you are not alone but also that just because you find these foods addictive (as they have been designed to be), it doesn’t mean that you are a sugar or junk food addict. It is possible to learn how to eat these foods as part of a balanced diet without feeling out of control around them.

Sometimes addressing this alone is too great a challenge to undertake -especially if you have years of chronic dieting, bingeing or emotional eating behind you. 

I work with people just like you, who need a new approach so they are able to live life to the fullest. Book in a complimentary call HERE to find out how I can help

Please also come and join us in FOOD FREEDOM COLLECTIVE, Facebook community- supporting women to ditch dieting, beat binge eating and make peace with their food and their body. I do live videos in the group each week to discuss a new topic to support you on your journey and I share, food ideas, motivation and support – it’s free to join!

Struggle with compulsive eating? What you need to know about hyper-palatable foods

Ever tried to eat a crisp and stop at one? Like many processed foods, crisps contain a combination of carbohydrates, unhealthy fats, salt and often sugar that affect our brain-reward circuitry. They overpower our appetite signals that tell us when we’re full. These foods have been coined hyper-palatable foods, by researchers studying their powerful effects.

Most processed foods commonly consumed in Europe and the US, meet the hyper-palatable food criteria. This was defined and accepted in 2019 by researcher’s who came up with specific quantities and proportions within processed foods that have the ability to affect our brain chemistry in this way.

Professor Fazzino and his team conducted a study that found that food companies have well designed formulas for foods to increase the amount we eat. The scientists believe they can activate our brain neuro-circuits in a similar way to cocaine. The researchers also discovered that these foods may have the ability to overcome our satiety and fullness signals that tell us when to stop eating.

I would forgive you for thinking foods labelled low or reduced sugar, fat or salt would not qualify in this rather special food category. However, the same study found that 49% of such foods also met the criteria. Understandably it feels almost impossible for most to navigate the food isles and avoid these brain hacking food products.

Most people I work with to overcome compulsive and emotional eating feel guilty and blame themselves, they feel society blames them for having no will power, failing at diets and not being ‘good’ enough. However, the battle is so much more complex than having will power. The addictive nature of these foods is one of the many components making it so hard.

If this is your struggle, I want you to know you are not alone. I work with people just like you, who need a new approach to gaining balance and moderation in their life. I will help you to take back control without feeling deprived or hungry.

I developed The Food Freedom Method online coaching programme, after working with hundreds of women who shared your pain. It looks at how, what and why you eat, incorporating nutritional therapy, coaching and the psychology of emotional eating.

My proven 8 step method will coach you through the process giving you all the tools you need to finally overcome the cycle of overeating and dieting. It will help you shed the layers of shame and guilt and be able to accept yourself. You will discover how to make sense of what your brain and body are going through, feel supported and empowered.

If you are ready to transform your life, join the waiting list to gain access to the special, one-time only launch price and find out more